Hawai‘i
OluKai
Fruit Stand Collection
In 2022, OluKai approached us with an incredible opportunity to design a collection of footwear for Black Friday of 2023. We kicked around a handful of ideas with the team, and ultimately landed on creating a colorful line of footwear inspired by the tropical fruits of Hawai‘i.
Working closely with the amazing OluKai team, we concepted the collection from ideation to the design of the footwear themselves, and provided the marketing campaign elements such as creative direction, graphic design, packaging collateral, copywriting, and photo art direction.
Services
Creative Development
Product Design
Marketing Campaign
Juicy, playful animations that highlight each shoe and the fruit that inspired it.
