Hawai‘I

Hawai‘i Triennial 2025
Aloha Nō

Hawai‘i Triennial 2025 (HT25) is Hawai‘i’s largest international contemporary art exhibition, presented across multiple venues and islands. The visual identity was designed as a system grounded in place and built to connect audiences across communities. Centered on the pewa—a traditional Hawaiian woodworking join used to mend treasured objects—the mark draws from its distinctive fishtail form to symbolize care, longevity, unity, and renewal.


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Visual Identity
Art Direction
Messaging
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Mau Pewa

In Hawaiian woodworking, the pewa is used to mend wooden objects. By focusing on its distinctive fishtail shape, we create a visual device that symbolizes unity, healing, and the connecting of different elements.

In this aspect, the pewa represents how HT25 brings together local and global artists to join in the discourse and the reclamation of Aloha Nō.

Across multiple venues and islands, the HT25 identity extends into the built environment as a cohesive spatial system. Large-scale banners, architectural signage, and wayfinding translate the bold typography and Kapalili pattern into public space. Land-inspired color fields activate façades and entry points, creating visibility and cohesion. From street banners to museum entrances, the system connects distinct sites into a unified Triennial experience.

The HT25 Guidebook is a 96-page, pocket-sized companion designed to move with audiences across islands and venues. Distributed free at all participating sites, it features maps, artist listings, and historical context in both English and ʻŌlelo Hawaiʻi. Extending the exhibition’s identity system, the booklet serves as both practical guide and cultural document, supported by posters, totes, and collateral that bring HT25 into public space.

The HT25 Catalogue serves as the comprehensive record of Hawai‘i Triennial 2025, documenting artists, artworks, and exhibition sites across the islands. Featuring essays and historical narratives in both English and ʻŌlelo Hawaiʻi, the publication grounds the Triennial in place and language. Our role included creative direction and development of the overall framework and templates, with final design compiled by the Hawai‘i Contemporary team.

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