Honolulu, Hawaii

Patagonia
Aloha ‘Aina

Patagonia is an American clothing company that markets and sells outdoor clothing. Founded by Yvon Chouinard in 1973, the company opened up their new Honolulu flagship store in the Spring of 2021.

 

Services

Art Direction
Collateral
Creative Consultancy


Recognition

Gold Award (Specialty Advertising) - 2022 Pele Awards

01. O‘ahu Pocket Guide

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The Patagonia O‘ahu Pocket Guide features illustration from the amazing Marisol Ortega.

02. Honolulu Store Logo

 
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With the launch of the new Patagonia Honolulu flagship store, we helped them design a custom store logo.

 
 
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03. Aloha Aina

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We paired five local artists with nonprofit grantees that Patagonia supports, and curated a series of postcards for the stores to display and hand out.

 
 
 

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Artist: Wooden Wave
Nonprofit Grantee: 808 Cleanups


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Artist: Matthew Tapia
Nonprofit Grantee: Paepae o He‘eia

 
 
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Along with the postcards, the store held a silent auction of the artists’ signed artwork with proceeds going to the nonprofit grantees.

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