Poke, one of Hawaii’s signature dishes, has exploded in popularity around the world. As with all things, the further poke got from the Islands, the more liberties chefs were taking with Hawaii’s authentic flavors (no, pineapple should not be in a poke bowl). It was time for “Hawaii’s Home for Poke” to take back the poke bowl and refresh it with the melting pot flavors Hawaii is known for.
R.I.P. poké. Long live poke.
HONOLULU, HAWAII
Redfish
Grinds for the Daily Grind
Redfish Poke Bar by Foodland is Honolulu’s best spot for authentic and innovative poke bowls brought to you by the people who know poke best.
Building on the reputation of Foodland’s award-winning poke, Redfish is a 36-seat restaurant at SALT at Our Kakaako. Serving fresh, customizable poke bowls and hearty shared plates with beer, wine and sake; Redfish remixes Hawaii’s favorite dishes in a vibrant and casual setting.
We built a fresh and eclectic brand inspired by vintage Foodland photos and historical supermarket ephemera. Pairing playful typography with poppy colors and bold patterning, the brand elements model the customizable and varied nature of the bowls.
SERVICES
Naming
Visual Identity
Art Direction
Messaging
Packaging
Signage
Environmental Graphics
Web Design
Credits
Client: Sullivan Family of Companies / Foodland
Food Photography: Steve Czerniak
Lifestyle Photography: Chris Rohrer
Interior Design: The Vanguard Theory
Recognition
Gold Award (Brand Identity) - 2020 Pele Awards
Hand-drawn illustrations and mix-and-match industrial typography adds a playful element to the brand identity.
The restaurant’s interior graphics provide a surprise for customers and bring the brand to life within the restaurant.
