Honolulu, Hawaii
et al.
And Others
et al. is a full-service restaurant, bar and neighborhood eatery offering an imaginative menu of multi-regional dishes drawing inspiration from local produce and ingredients at the peak of seasonal flavor.
Services
Naming
Visual Identity
Art Direction
Messaging
Print Collateral
Environmental Graphics
Web Design
What’s in a name?
et al. derives its name from the latin term meaning “and others,” and the phrase reflects not only the multitude of flavors and ingredients on the menu and inviting nature of the restaurant, but speaks to the space as a gathering place of community, friends, family and others.
We helped name the restaurant and paired it with funky mix-and-match logo that embodies the overall concept.
The brand takes cues from the interior design of The Vanguard Theory, balancing a refined concept with a playful simplicity.
We shot and art directed food and architectural photography to be refined yet casual.
